Slayer's Marketing Plan

In a short space of time, Slayer transformed themselves from dependable festival fodder, who filled academies on tour to an arena outfit who have returned to share top billing alongside the likes of Slipknot and Motley Crue with one simple trick: the fake farewell.

Should fans be delighted with the return, or question why they were duped in the first place? Will other bands and their management follow the same strategy? And where are promoters left in the mix of booking the panto?

We go again, every Thursday morning.