From DAT to Drama: The Turbulent History of Nissan

Nissan's history began in 1911 with Kwaishinsha Motor Car Works, a small Tokyo workshop. The company's early innovations included the DAT car and the Datsun brand. Over the years, Nissan expanded globally, introducing iconic sports cars like the Datsun 240Z and the Skyline GT-R. Despite facing significant challenges, including a $22 billion debt in 1999, Nissan rebounded under the leadership of Carlos Ghosn. However, Ghosn's own downfall led to another period of decline. Today, Nissan faces intense competition in the EV market and struggles to regain its footing. With a new CEO at the helm, the company aims to accelerate electric mobility and achieve carbon neutrality by 2050. Will Nissan pull off another comeback, or will it fade into automotive history?