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A Beginner’s Guide to AI

Think AI Is Just Fancy Copywriting? John Sets the Record Straight

56 min • 18 juni 2025

John Munsell joins me again in studio to unpack his new book InGrain AI: Strategy Through Execution and shows how any team—whether 20 people or 2,000—swaps its “tricycle” approach to AI for a turbo-charged Tesla.

We dig into his AI Strategy Canvas, a nine-block framework that turns scattered experiments into a company-wide game plan.

Discover how a six-minute ROI calculator saves days of dev time and learn why spending just $100 a month on the right LLM mix can unlock top-100-talent performance for everyone on staff.

John also shares the “Challenger” prompt that keeps groupthink at bay, explains when to trust (and mistrust) your favorite model, and maps the fastest path from dabbling to an AI-first culture.


🧑‍🦰 You find John Munsell on LinkedIn

📖 And if you want to take a look into the book, you'll find all you need to know on his website


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Music credit: “Modern Situations” by Unicorn Heads

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