158. Kill A Brand, Revive a Brand, Mash-Potato A Brand

This week onaBlogtoWatchWeekly, the only two usual suspects are Rick and David.Ariel and Ripley are in flight, or fleeing, or otherwise elsewhere. They are,instead, joined by semi-regular, non-suspect Azad and Kevin, and then surpriseguest, Leslie. All of the Euro-men are complaining about the weather ('tis therainy season in the UK, ya know). They get right down to business with adiscussion of the news that Rolex has retired its Carl F. Bucherer brand, andthere are various degrees of lament in the room. Next up, a look at Breitling'srevival of the Gallet brand. The guys muse about how they'll position thesewatches. Then, they discuss Ariel's most recent column in his absence. He asksthe question, "Are Swiss luxury watch brands engaging consumersenough?" The new game, which seems to have taken off, ensues:Judge theCollab. Fun! But where did fan-favoriteHit, Miss, Maybe go?And will it ever return?