Start / A History of Marketing

A History of Marketing

27 avsnitt • Längd: 40 min • Veckovis: Torsdag

Historia • Näringsliv

A podcast about the stories and strategies behind the campaigns that shaped our world. Featuring conversations with top CMOs, marketing professors, authors, historians, and business leaders.

marketinghistory.org

Avsnitt

Wroe Alderson: The Forgotten Father of Modern Marketing?

10 juli | 47 min

David Aaker: "The Father of Modern Branding" Returns

3 juli | 46 min

Bill Moult: The Marketing Science Institute & Connecting Research to Results

26 juni | 54 min

Ian Leslie: The Beatles' Marketing Genius

18 juni | 53 min

Rachel Kennedy: The Legacy and Impact of The Ehrenberg-Bass Institute

12 juni | 48 min

Richard S. Tedlow: The Story of Mass Marketing in America

5 juni | 59 min

Laura Ries: Pioneers of Positioning and the Immutable Laws of Branding

29 maj | 55 min

Nino Carvalho: More Marketing, Less Guru

22 maj | 73 min

Reflections and Lessons from the first months of ‘A History of Marketing’

T. Bettina Cornwell: The World of Sports Endorsements and Sponsorship-Linked Marketing

Gabriele Carboni: The Marketing Book Endorsed by Pope Francis, Italian History, and Impact Marketing

24 april | 41 min

Mark Tadajewski: Myth Busting, Mind Reading, and Rethinking Marketing's Origin Story

17 april | 69 min

Louis Stern: Marketing Channels, Power, and Conflict

10 april | 27 min

George Day: Market Driven Strategies, “Where to Play and How to Win.”

3 april | 23 min

Giana Eckhardt: The Origins of Branding in Imperial China

27 mars | 34 min

Podden A History of Marketing är skapad av Andrew Mitrak. Poddens innehåll och bilderna på den här webbplatsen hämtas med hjälp av poddens RSS-flöde.

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