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#91 Max: Don't Start An AI Agency (Do This Instead) – A Smarter Path to Success

19 min • 7 augusti 2025

The traditional AI agency model is a trap—a high-stress, "hamster wheel made of gold." 🐹 We're revealing the smarter path to AI business success, based on the real-world story of a founder who scaled and sold a $2.6M agency.

We’ll talk about:

  • Why the standard AI agency model is a broken, high-churn business, and the 3 smarter, more profitable models to build instead: Productized Services, Automation Templates, and Info Products.
  • The "Build in Public" Blueprint—the secret sauce to solving the expertise, lead flow, and authority problems all at once by making your building process your marketing.
  • The case study epiphany that Simplicity Scales, Complexity Fails, and how simplifying a product allowed the price to be raised from $999 to $5,000, leading to more sales.
  • The "Client as an Angel Investor" model for strategically using service work to fund your scalable product business.
  • The 5 "anti-patterns" (like The Secret Laboratory & The Juggler's Act) that kill most new AI ventures.

Keywords: AI Agency, Productized Services, AI Business Models, Make Money with AI, Build in Public, Recurring Revenue, Automation Templates, Information Products, Entrepreneurship, AI Startup

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