Unlocking Hidden Revenue Signals in Your Contracts and Calls with Keith Rabkin

In this episode, PandaDoc President Keith Rabkin shares how his team is rethinking sales productivity with AI—not by adding more tools, but by unlocking insights from what they already have. He and Emir Atli dive into how contracts and call transcripts reveal critical revenue signals that CRMs often miss, why reps shouldn't waste time filling in picklists, and how a “friction-first” approach to automation actually drives adoption. Whether you're in RevOps, sales leadership, or just AI-curious, this conversation offers a practical look at building smarter GTM systems without slowing your team down.