Canva's Price Hike: Targeting Serious Users

Adobe is releasing AI-generated videos, which is a significant development in the creative space. Canva, a competitor, has also integrated AI tools into their creative suite but has recently increased their prices. The use of AI in video production has the potential to democratize movie editing and production, although there may be a learning curve for users. AI-generated videos can be customized with color grading and seamlessly integrated into other content. The price hike by Canva may filter out less serious users and cater more to business and marketing professionals.

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  00:00 AI-Generated Videos in the Creative Space

  02:23 Democratizing Movie Editing and Production

  04:12 Improving the Integration of Stock Footage

  06:45 Canva's Price Hike and User Base