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AI Inside

Google's Nick Fox: Reinventing Google Search with AI Mode

88 min • 21 maj 2025

Jason Howell sits down with Google’s Nick Fox at Google IO to reveal how AI is reinventing iconic products like Search and Maps, the surprising ways users are embracing AI Overviews and AI Mode, the challenge of balancing innovation with Google’s trademark simplicity, and what the future holds for web publishers and monetization. Jeff Jarvis joins for news discussion including Microsoft Build, and breaking news of OpenAI's big deal with Jony Ive.


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CHAPTERS:

0:00:00 - Podcast begins

02:39 - Google Unveils A.I. Chatbot, Signaling a New Era for Search

10:59 - Warby Parker pops 16% on $150 million Google smart glasses partnership

21:24 - Google launches stand-alone NotebookLM apps for Android and iOS

23:12 - OpenAI is buying iPhone designer Jony Ive’s AI devices startup for $6.4 billion

30:54 - Interview: Introducing Nick Fox and his role at Google

Nick Fox’s career journey and priorities as head of Search

Reinventing Google’s core products with AI

Balancing innovation with responsibility and user trust

How AI is changing user search behavior

What users are doing with AI Overviews and AI Mode

AI’s ability to answer complex, contextual questions

Distinguishing Google Search, AI Mode, and Gemini Assistant

Personalization and privacy in AI-powered search

How Google decides which AI features go where

Maintaining simplicity as Google Search evolves

Balancing rapid AI innovation with reliability and trust

Will AI Mode become the default Google Search experience?

How AI Mode chooses and ranks web sources

AI Overviews and the impact on publishers and web traffic

Monetization strategies for AI in Google Search

Agentic AI (Project Mariner) and the future of search monetization

Closing thoughts with Nick Fox

1:11:19 - Post-interview analysis and reflections

1:15:19 - Microsoft Build news and AI agent trends

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