Agentic Commerce Is A Protocol War. Here's Who's Fighting.

What's really happening inside the agentic commerce protocol war?

The common story is that AI agents will just plug into existing checkout — but the reality is that six camps are fighting over who carries the responsibility when an agent spends your money.

In this video, I share the inside scoop on the six layers where AI agents, merchants, and payment networks are battling for control:

• Why ACP and UCP answer completely different merchant questions

• How AP2 and Stripe authorization create the agent permission layer

• What stablecoins and x402 unlock for machine-to-machine payments

• Where AWS Bedrock Agent Core fits as the governance runtime

Agentic commerce is the biggest internet economy shift since the 1990s — operators who understand the layers will shape it, and those who don't will get sidelined by it.

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