Apple Just Positioned Itself for the Next Trillion Dollars

What's really happening inside Apple's AI strategy behind the Tim Cook succession?

The common story is a smooth handoff to an Apple lifer — but the reality is more interesting: Apple just restructured the entire company around a race the rest of the industry isn't running.

In this video, I share the inside scoop on Apple's hardware-first bet against cloud AI:

Why Apple elevated two hardware engineers above everyone else

How broken cloud AI economics are building a two-class user system

What law firms buying Mac Minis reveal about on-device AI demand

Where the trillion-dollar local AI opportunity sits for builders today

For leaders, builders, and prosumers, the shift from metered cloud AI to owned on-device compute is already underway — and the question isn't whether to pay attention, but how fast to reposition your strategy around it.

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