AAB 042: Brewery Sales and Distribution

Salespeople are the backbone of the beer industry. 

Either working for a distributor or working for a specific brewery, salespeople make sure beer shops carry their products, host events, and are the front line for many people’s exposure to a beer’s lineup. What is the day to day life of being a sales person and how does this middle tier of the American three tier system of beer work? 

This episode features two guests, a sales rep and a distributor owner, who talk through the ins and outs of this interesting part of the beer industry. 

This Episode is Sponsored by:

Estrella Galicia
Estrella Galicia is an independent, family-owned brewery  in northwest Spain, founded in 1906.

Estrella Galicia Cerveza Especial is a world class lager, brewed using the finest Spanish malts, locally  cultivated Galician hops and the best brewing practices, in a state-of-the-art facility in La Coruña . Recognized around the world for quality and exceptional character. Estrella Galicia is “A beer like no other.”

• Hosts:  Don Tse and Em Sauter
• Guests: Lisa Turso, Brett Hollander
• Sponsors: Estrella Galicia, All About Beer
• Tags: Sales, Distribution, Marketing, Bars

The following music was used for this media project:
Music: Awesome Call by Kevin MacLeod
Free download: https://filmmusic.io/song/3399-awesome-call
License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://incompetech.com