Hook me baby one more time: the psychology of pop music

What's the most catchy song you can think of? Is there a moment that makes you suddenly pay attention, mesmerised by the melody or beat?

You're probably reflecting on a song's hook.

But why do hooks capture our minds and memories?

A music psychologist and musicologist share their thoughts on the power of hooks.

In this episode you'll hear Tim and Jadey cover pop songs which Sana credits at the end of the episode. To see the written credits, head to our website.