Tobacco and Culture: First Nation Peoples face the Challenge

Sucking on cigarettes. It's a public health nightmare for the world's indigenous peoples. Maori women have the word's highest rates of lung cancer. Smoking rates haven't dropped in 15 years amongst Aboriginal Australians. But, for Native Americans native tobacco still has sacred, ceremonial value. Three First Nation leaders discuss the complex past and present of tobacco use and abuse in their cultures. And, they're making their presence felt - from the first smoke free Native American community, to a public apology by the world's biggest cigarette manufacturer to Maoris.