You are not your brain scan! Critical reporting on the mind sciences

The Brain. It's been called the final frontier of science. Colourful fMRI scans light up our TV screens and newspapers promising to reveal the secrets of the psyche. From the search for the brain's God Spot, to the rapid rise of neuroeconomics, neuromarketing and neuroethics - makes for sexy headlines - but have journalists become blinded by the lights and allure of the brain scan? Are we telling too simplistic a story about the human self? Join Natasha Mitchell at the World Conference of Science Journalists with award-winning science journalists Deborah Blum (USA) and Jonica Newby, and Professor Fred Mendelsohn, Director of the Howard Florey Institute.