YouTube’s Kevin Allocca on getting fired, and winning the internet

What’s the difference between 15 seconds of viral fame and an audience that actually sticks around? This week, Laura and Kristina sit down with Kevin Allocca—author of Videocracy and Global Director of Culture & Trends at YouTube—to talk about the real math behind modern internet attention.

Before he was tracking global trends at YouTube, Kevin faced his own career derailment: getting let go from The Huffington Post. He shares what that setback taught him, how he pivoted into tech, and why getting fired might just be the best prerequisite for finding your true lane. Plus, Kevin breaks down the vital distinction between chasing viral hits and building a loyal, long-term audience, sharing what creators and brand-builders get wrong about online longevity.