Measurable Outcomes

Key topics we cover:

• Why not all outcomes need to be measurable—especially on day one
• Teresa’s story: shifting from “applications” to “hires” as a more meaningful outcome
• How to work toward measurable outcomes over time
• Petra Wille explains how the HEART framework can help teams track value, not just numbers
• The difference between metrics, signals, and goals
• How to define outcomes when you're pre-product or pre-metrics
• Why focusing on value creation moments leads to better product strategy
• What most people get wrong about “finding product-market fit”

Resources & Links:

• Follow Teresa Torres: https://ProductTalk.org
• Follow Petra Wille: https://Petra-Wille.com

Mentioned in the episode:

• Teresa’s blog post: Shifting from Outputs to Outcomes: Why It Matters and How to Get Started
• Google’s HEART Framework
• Teresa’s blog post: How Continuous Discovery Works (and Doesn’t) in Early-Stage Startups
• Product/Market fit survey by Sean Ellis and GoPractice