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Artist Coaching Podcast

Building a BRAND, Not Just Beats | Henry Fong

47 min • 11 juni 2025

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In this episode, Joey sits down with Henry Fong, DJ, producer, and marketing mastermind, to explore the music industry's evolution from the EDM boom of the early 2010s to today’s creator-driven economy. Henry opens up about building his career from throwing college parties in Orlando to international touring, the split between the pre-2020 and post-2020 music industry, and how social media, streaming, and branding have redefined what it means to be an artist today.


Whether you’re just starting out or trying to pivot in today’s landscape, this one’s packed with real talk, tactics, and inspiration to help you build your lane.


(00:00) Introduction

(02:58) The EDM Boom and Career Beginnings

(06:05) Navigating the Music Industry and Social Media Evolution

(08:58) The Shift in the Music Business Post-2020

(12:06) Standing Out in an Oversaturated Market

(15:09) Creating a Unique Sound and Brand

(18:02) The Importance of Content Creation

(21:02) Balancing Music and Content Creation

(22:58) Building a Supportive Team

(24:02) Navigating the Business of Music

(25:21) Creating Content on a Budget

(28:12) The Evolution of Content Creation

(30:37) Adapting to the New Music Landscape

(32:31) The Importance of Quality Music

(34:25) Consistency in Sound and Branding

(37:46) Successful Genre Transitions


🙋🏼‍♂️ Get coached by Henry:

https://linktr.ee/artistcoachingnl


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