Want More GIGS? Pick a NICHE! | Bassjackers, Jay Hardway and JoeySuki
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In today’s episode, we dive into something most DJs and producers ignore for way too long: niches. We talk about why trying to please everyone kills momentum, how going “too broad” holds back your growth, and why the most successful artists double down on a very specific sound, vibe, or audience.
We also share real-life examples of artists who found success by going narrow, not wide, and how you can do the same without losing your creative freedom.
If you’ve been stuck trying to “find your sound,” this one’s for you.
(00:00) Introduction
(02:10) Tour Experiences and Challenges
(06:09) Recording Live Sets and Investment in Production
(11:55) The Reality of Touring: Empty Venues and Humbling Experiences
(17:56) Niches and the Changing Landscape of the Music Industry
(22:49) Measuring Popularity in Music Today
(24:59) The Disconnect Between Streaming and Live Performance
(26:37) Niches and Their Growing Importance
(30:15) The Journey to Breakthrough: How Many Releases?
(34:43) Community Questions: Mastering and Music Releases
(38:11) Navigating Industry Standards and Feedback
(42:14) The Role of Labels vs. Audience Feedback
(48:19) The Impact of Numbers on Music Perception
(51:25) The Importance of Compression Tools in Music Production
(52:35) Exploring New Plugins and Their Impact
(56:21) Navigating Sample Rates and Bit Depths
(01:02:56) Managing Reverb in Music Production
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En liten tjänst av I'm With Friends. Finns även på engelska.