You Can’t Succeed Without Social Media, The Brutal Reality Artists Need to Face
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In this episode, we’re talking about the challenges of content creation in the music industry, especially when it comes to social media and its impact on artists. We dive into the balance between staying true to yourself and the business side of things, how social media engagement has changed, and the struggle to keep your personal vibe while the world is obsessed with views and metrics. We also chat about the importance of building real connections in the music world, going from seeing music as a hobby to treating it like a career, and how to stay authentic while navigating all the marketing and engagement pressures. Plus, we share our thoughts on branding, press photos, dealing with festival cancellations, and adapting to the ever-changing music scene, all while staying true to your creative process.
(00:00) Introduction
(02:58) Social Media and Content Creation
(06:00) The Evolution of Social Media Engagement
(09:01) Authenticity vs. Business in Art
(11:59) Navigating Expectations and Personal Expression
(19:16) Authenticity in Content Creation
(22:19) The Importance of Social Media for Artists
(25:25) Navigating Comparison and Individuality in Music
(28:30) Transitioning from Hobby to Profession
(33:39) The Role of Social Media in Modern Music Careers
(39:16) Building Connections in the Music Industry
(42:43) The Evolution of Press Photos
(48:23) The Importance of Branding and Face Marketing
(49:45) Navigating Part-Time Jobs and Music Careers
(51:58) The Impact of Festival Cancellations
(55:43) Adapting to Change in the Music Industry
(56:13) Creative Processes in Music Production
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En liten tjänst av I'm With Friends. Finns även på engelska.