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Sonic Branding – The Secrets behind a unique Sound DNA

41 min•17 september 2020
In this episode we'll discuss sound DNA and how good sound design is becoming more important than ever. We'll speak to Suzanne Ciani, 5x Grammy nominated composer and creator of the legendary Coke 'pop and pour' sound & Marijn Roozemond, Strategy Director at MassiveMusic. Find out how a unique sound of a product is designed, its role in brand recognition, and how to avoid it becoming white noise.

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