Sonic Branding – The Secrets behind a unique Sound DNA

In this episode we'll discuss sound DNA and how good sound design is becoming more important than ever. We'll speak to Suzanne Ciani, 5x Grammy nominated composer and creator of the legendary Coke 'pop and pour' sound & Marijn Roozemond, Strategy Director at MassiveMusic. Find out how a unique sound of a product is designed, its role in brand recognition, and how to avoid it becoming white noise.

Talking about:

Our Audio Talks Playlist

MassiveMusic

Suzanne Ciani's Life in "A Life in Waves"

Sounds of Change

Instruments for Change

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