#14 - How to Make a Potentially Awkward User Interview Less Awkward with Adam Sigel of Hometap

65% of homeowners have experienced anxiety related to their home. Adam Sigel wants to figure out how to get that number down. As the VP of Product at Hometap, a home equity startup, he talks to homeowners about their hopes and fears about their homes. We talked to Adam about his experience interviewing users and how he's become a more empathetic researcher.

Highlights

• [2:21] Adam talks about his research at Hometap
• [4:32] Resist the urge to pitch
• [9:15] Let discovery conversations be open ended
• [12:39] The difficulties of pattern recognition in complicated discovery interviews
• [17:40] Can someone productize dads?

About our Guest

Adam Sigel is VP of Product at Hometap. He once shared an elevator with Michael Keaton.