#170 - Summer Throwback: Andrea Amorós on Influencing Stakeholders with Strategic Research - Awkward Silences

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Welcome to Summer Throwbacks, where we revisit some of Awkward Silences' most memorable episodes.

This week, Andrea Amoros, a Senior Principal Researcher at Ingram Micro talks strategic research (which is different from a research strategy). Andrea shares her definition of strategic research, its value for a company, and showcasing that value for stakeholders and partners.

Strategic Research Resources

What is a UX Research Strategy?
Creating ROI from User Research
Strategic vs Tactical Research Projects

#170 - Summer Throwback: Andrea Amorós on Influencing Stakeholders with Strategic Research

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#192 - Slowing Things Down to Speed Up Research with Jared Forney of Okta

#191 - Throwback: UX Lessons from a Decade Researching AI with Jess Holbrook of Microsoft

#190 - How to Navigate the Constant Change in UX Research with Learners CEO Alec Levin

#189 - Throwback: Quantifying Research Impact with Ruby Pryor of Rex

#188 - Why AI Can't Replace Qualitative Research with Sam Ladner of Workday

#187 - Throwback: Harnessing AI For Better Insights with George Whitfield of MIT and Google

#186 - Positioning Your Portfolio for AI Skills with Aneta Kmiecik of Be Your Own Design Team

#185 - How to Use AI Without Losing Your Research Soul with Nikki Anderson of Drop in Research

#184 - Use Context For More Influence with Kristen DeLap of Econify

#183 - The Best Ways to Use AI in UX Research with Laura Klein of NN/g