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Awkward Silences
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#170 - Summer Throwback: Andrea Amorós on Influencing Stakeholders with Strategic Research

45 min•10 juli 2025

Welcome to Summer Throwbacks, where we revisit some of Awkward Silences' most memorable episodes.

This week, Andrea Amoros, a Senior Principal Researcher at Ingram Micro talks strategic research (which is different from a research strategy). Andrea shares her definition of strategic research, its value for a company, and showcasing that value for stakeholders and partners.

Strategic Research Resources

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#192 - Slowing Things Down to Speed Up Research with Jared Forney of Okta
•57 min
#191 - Throwback: UX Lessons from a Decade Researching AI with Jess Holbrook of Microsoft
•49 min
#190 - How to Navigate the Constant Change in UX Research with Learners CEO Alec Levin
•40 min
#189 - Throwback: Quantifying Research Impact with Ruby Pryor of Rex
•48 min
#188 - Why AI Can't Replace Qualitative Research with Sam Ladner of Workday
•49 min
#187 - Throwback: Harnessing AI For Better Insights with George Whitfield of MIT and Google
•41 min
#186 - Positioning Your Portfolio for AI Skills with Aneta Kmiecik of Be Your Own Design Team
•43 min
#185 - How to Use AI Without Losing Your Research Soul with Nikki Anderson of Drop in Research
•52 min
#184 - Use Context For More Influence with Kristen DeLap of Econify
•40 min
#183 - The Best Ways to Use AI in UX Research with Laura Klein of NN/g
•48 min

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