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Back Row with Amy Odell

Stylist to Billionaires Reveals How the Ultra-Rich Really Shop — and How Much They Spend

40 min1 juni 2026

I sat down with Mary Gonsalves Kinney, founder of MGK Style and personal stylist to tech billionaires, politicians, and athletes, to go inside the world of how the ultra-wealthy really shop.

Mary reveals what billionaires' closets actually look like, how much her clients spend per session, and what the fashion industry's pivot to the 1% means for everyone else.

This is part of a paywalled episode. Subscribe to Back Row Premium to access the full episode and all paywalled newsletters at https://www.backrow.net/subscribe. For podcast access only, subscribe in Apple or Spotify.

CHAPTERS:

00:00 – Introduction

01:00 – How Mary Styles Billionaires

03:40 – What Billionaires Actually Tell Their Stylist

04:49 – Dressing Women in Tech

08:03 – What's Really Inside a Billionaire's Closet

13:24 – Shopper vs. Stylist: What's the Difference?

14:36 – Sticker Shock: The $4,000 Nylon Sundress

15:31 – Why the Aspirational Customer No Longer Exists

29:15 – How Much Do They Spend Per Year?

32:17 – How Luxury Brands Are Quietly Changing Their Strategy

Follow Mary Gonsalves Kinney:

https://www.instagram.com/mgkstyle/

https://www.mgkstyle.com/


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