What Everlane's Sale to Shein Means for 'Sustainable' Fashion

Sustainable fashion darling Everlane just sold to Shein, the industry's least sustainable company. What does this shocking deal say about both companies, along with the state of "sustainable" fashion?

I spoke with Ken Pucker, former Timberland COO and professor at Tufts University, one of my favorite experts on this topic. He explains why Everlane was never all that "sustainable," why Shein would want this, and why it's hard to be optimistic about the future of fashion.

CHAPTERS:

01:05 – Breaking Down the Shein Everlane Acquisition

04:30 – Shein’s Innovative Instant Fashion Model

07:20 – How Everlane Ended Up in Bed with L Catterton

12:00 – Ken’s Take on the Future of “Sustainable” Fashion

16:00 – The Greenwashing Problem

18:45 – Everlane’s Radical Transparency Promise

22:15 – The Status of the New York Fashion Act

27:35 – Why Does Shein Even Want Everlane?

30:00 – Which Brands Could Be Next?

34:00 – Ken’s Advice for Sustainable Consumers

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