Never before have so many young people been attracted to the auction world as today. Sustainability, transparency and not least an increased digital presence attract a completely new and significantly younger audience. Ten years ago, auctions were mainly for an exclusive crowd of dedicated collectors or extremely wealthy people. Today, auctions are for everyone, and millennials are the most important target group for auction houses worldwide. But how does the auction world meet the new demands? One who has entered the game in recent years is Brian Graves, one of the founders of Everything But The House.
Produced by Eric Palmcrantz, Figaro Music & Media Group.
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