Diamonds are Forever The auction industry is stuck in its same old rut, claims one of the market’s most experienced auctioneers. Now, this auctioneer wants to revolutionise the diamond trade according to the new rules and codes of online behavior. Meet Tim Goodman, the fisherman and auctioneer who believes in transparency, who wants to challenge the diamond industry, and who once told Mark Zuckerberg that his nude policies are "bullshit”. Produced by Figaro Music & Media Group.