# 12 - Buyer Behaviour: It's in the Bag

Last year was one of the strongest ever in the auction market. This was due to several reasons, the biggest one being the growing presence of Millennials. This cohort is choosing to buy at auction largely because it's more environmentally friendly than buying at retail, though there are also other factors. In today's episode, we talk to Barnebys CMO, Arta Sylejmani, about the new trends we're witnessing on the second-hand market and the ever-chasing user behaviour.  

Produced by Figaro Music & Media Group.