The Godfather of Influence: How Robert Cialdini Changed the World, Part 1

We kick off our three-part series on Robert Cialdini by exploring the research, mentors, and discoveries that shaped one of behavioral science's most influential thinkers. From social proof and energy conservation to the creation of Influence, we trace the path that brought behavioral science from the lab to millions of everyday readers.

[0:00] The Utility Bill That Changed Behavior

[9:28] Meet Robert Cialdini

[12:41] The Famous Door Hanger Study

[20:30] Social Proof and Opower's Success

[22:16] The Book That Changed Behavioral Science

[28:45] The Mentors Behind Cialdini's Thinking

[41:30] Three Research Strategies That Defined His Career

[56:01] Building the Science of Influence

[1:01:01] Writing Influence for the Public

[1:10:21] Why Cialdini's Work Still Matters Today

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Influence by Robert Cialdini

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