The Godfather of Influence: What Makes Bob Bob, Part 2

In the second episode of our three-part series, we go back into the time machine to see what shaped Robert Cialdini into one of behavioral science's most influential thinkers.  We're exploring the childhood experience, career-defining decisions, undercover research, and surprising moments that led to Influence, pre-suasion, and the principles of unity. 

[0:00] A breakup letter to social psychology

[9:24] What makes Bob Bob?

[16:03] Baseball, adaptability, and serendipity

[23:40] Falling in love with psychology

[27:46] Choosing freedom over prestige

[36:44] The littering study that predicted elections

[42:03] How Influence became a phenomenon

[53:18] The birth of pre-suasion

[1:08:18] Unity as the seventh principle

[1:15:13] The legacy of Robert Cialdini

[1:17:53] Coming up in Episode Three

Influence by Robert Cialdini

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