#148 Inside Motorsport Business: How to Build an F1 Team – with Günther Steiner [Englisch OV]
Günther Steiner (former Haas F1 Team Principal, now Co-Owner Tech3 MotoGP) joins Behind the Athletes to unpack the real business and leadership mechanics behind Formula 1 – far beyond the paddock drama. We discuss how championship pressure changes decision-making, what makes Max Verstappen a rare “every-20-years” talent, and why confidence without arrogance is a competitive advantage in elite performance environments.
From an operator’s lens, Günther explains why the best leaders don’t micromanage, how to hire drivers when you’re a midfield team, and what he looked for beyond lap times: motivation, mission-fit, and long-term commitment. He also breaks down the core economics of a team: revenue sources, major cost buckets, and why the budget cap became the single biggest driver of profitability and franchise valuations.
We also go behind the scenes of his own path: a Niki Lauda phone call that opened the F1 door, a 7-page business plan that convinced Gene Haas, and why he’s now moving into MotoGP as chairman after acquiring a team – at a moment when Liberty Media is expanding motorsport’s global growth story, starting with the Netflix documentary "Drive to Survive" – which Günther didn't watch (yet)!
Günther Steiner
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