Nat and Nathan discuss strategies for building an audience as authors, focusing on the importance of understanding the difference between attracting writers and readers. They explore content strategies, the significance of engagement, and the role of social media in audience building.
The conversation also delves into the effectiveness of short-form video content, leveraging reviews for book success, and the challenges of converting social media followers into newsletter subscribers.
Chapters
00:00 Building an Author Audience
03:02 Cover Design Insights
03:08 Exploring Minimalism in Book Design
05:49 Navigating the Novella Writing Process
08:58 Building an Audience: Writers vs. Readers
11:35 Content Strategy and Audience Engagement
14:49 The Importance of Niche in Content Creation
17:51 Learning from Successful Authors
21:01 The Role of Social Media in Author Branding
26:08 Navigating Content Success and Audience Engagement
28:17 Creating Consistent Content for Audience Growth
29:06 Batch Recording and Efficient Video Production
32:34 Balancing Professionalism and Casual Content
33:39 Leveraging Reviews for Book Launch Success
34:49 Strategies for Building an Audience on Social Media
39:10 Adapting Successful Strategies from Other Markets
40:58 Understanding Algorithms and Content Recommendations
43:16 Funneling Social Media Followers to Book Sales