Between Drafts

How Much to Charge for a Self-Published Book

50 min • 13 maj 2025

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Nat shares his experience receiving the first paperback copies of his upcoming sci-fi novel, Husk, and discusses his strategic approach to pricing across different formats - from hardcover to ebook to audiobook. The conversation explores how Amazon's various platforms, including Kindle Unlimited, shape modern publishing decisions and reader behavior.

The hosts also discuss their evolving thoughts on different marketing channels, with some surprising insights about where fiction readers actually hang out online. While Twitter may be losing its appeal, platforms like Instagram's "Bookstagram" community are proving invaluable for connecting with readers.

TIMESTAMPS

[00:00] Husk paperbacks[04:43] Discord communities for authors and readers[05:38] Sending advance book copies[07:18] Targeting different audience sizes on Instagram[11:06] Book pricing strategy[14:03] How Amazon discounts books[17:55] Kindle Unlimited strategy and benefits[22:04] Potential downsides of Kindle Unlimited[26:42] Process of sending out initial paperbacks[31:14] Marketing to the Bookstagram community[32:07] Hardcover shipping logistics for Nat's book store[35:35] Amazon's impact on independent publishing[42:14] Empire of Silence book discussion

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