Why Ex-Google Ads Boss Sridhar Ramaswamy is Building An Ads-Free Search Engine

Sridhar Ramaswamy is CEO of Neeva, an ads-free search engine he helped found after running Google's ads and commerce business. Ramaswamy spent seventeen years inside Google, and eventually grew disillusioned with its business. Now he's trying to create the solution with $77.5 million in funding. In this conversation, we discuss his evolving view on advertising, what decoupling search from ads allows from a product standpoint, and how the current anti-trust environment is opening Google up to the competition.

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