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In this episode, Codie discusses the critical role of pricing in business success. She emphasizes that pricing is not just about covering costs but is a powerful lever for growth and customer perception and provides actionable insights for business owners to enhance their strategies and increase profitability.

If you're looking to scale your business, join us here: http://bit.ly/3EWbrGo

00:00- The Power of Pricing Psychology

03:07- Strategies for Raising Prices Effectively

05:56- Learning from Big Brands: Case Studies

08:47- Understanding Customer Value and Market Position

12:01- The Right Time to Raise Prices

15:13- Communicating Price Changes to Customers

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#29 Game-Changing Millionaire Secrets: What Jesse Itzler Wishes He Knew Sooner

#28 Tinder’s Founder on Being a Billionaire, Tinder’s #1 Mistake, and Problems With Modern Dating

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