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Codie discusses strategies for entrepreneurs to effectively sell to wealthy clients. She emphasizes the importance of understanding the wealthy consumer's mindset, the value of exclusivity, and the need to create high-value offerings that cater to their desires. She also introduces the 'Rich Desire Pyramid,' outlining the key motivations behind wealthy purchases, including status, convenience, exclusivity, privacy, and scarcity.
Chapters
00:00 Introduction
00:27 Understanding the Wealthy: A Business Perspective
02:47 The Rich Desire Pyramid: What Wealthy Customers Want
06:06 Creating Value: Selling to the Rich
09:02 The Importance of Exclusivity and Scarcity
12:01 Engaging with Wealth: Learning from the Rich
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