How Nostalgia Took Over the Music Industry w/ Rob Jonas

Nostalgia is shaping what listeners stream. On this week’s episode of Billboard On The Record, Luminate CEO Rob Jonas sits down with Billboard’s Kristin Robinson to unpack the data behind the resurgence of catalog music and what it says about the way people discover and engage with their favorite songs today. From the rise of ’90s and 2000s hits to the growing influence of film and television placements, Jonas explains how streaming has transformed the music business into a data-driven industry where catalog listening continues to climb and algorithms are shaping the way artists and songs break through. Jonas also talks about the challenges facing new music in a world where 150,000 songs are uploaded to streaming platforms every day, the resurgence of CDs and the ways in which superfans are adapting to a rapidly changing music landscape.

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Billboard On The Record is a podcast in partnership with SickBird Productions.

 

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