The Psychology of Dieting: Why Willpower Keeps Failing You

In today’s episode of Bite Back with Abbey Sharp, we unpack why knowing how to eat “healthy” doesn’t always translate into actually doing it. We explore the science of behaviour change, why willpower and motivation alone aren’t enough, and the many biological, psychological, social, and environmental factors shaping our food choices. If you’ve struggled to build healthy habits that actually stick, this episode is for you.

Here’s a run down of what we discussed in today’s episode:

Why Willpower Isn’t Enough for Healthy Eating
Why Knowing What to Eat Doesn’t Mean You’ll Do It
The Behaviour Science Behind Food Choices
Why Old Eating Habits Are So Hard to Break
How Your Brain Drives Food Cravings
Identify What’s Actually Holding You Back
Use “If-Then” Plans to Make Healthy Eating Easier
Make the Healthy Choice Easier, Not Perfect
Build Habits That Become Automatic
Why Imperfection Is Key to Lasting Change

👩🏼‍💻 RESEARCH LINKS

DISCLAIMER:The content in this episode is for educational and entertainment purposes only and is never a substitute for medical advice. If you’re struggling with with your mental or physical health, please work one on one with a health care provider.

If you have heard yourself in our discussion today, and are looking for support, contact the free NEDIC helpline at 1-866-NEDIC-20 or go to eatingdisorderhope.com.

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With Science & Sass,

Xoxo Abbey 🌸

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