How Björk succeeds in business without really trying

In 2022 Björk released her 10th studio album. Considering how many artists have stopped after five or fewer, it’s a big accomplishment. But it’s even more significant when you consider how experimental Björk's records have been, especially after Homogenic. 

So how has Björk managed to make it as an artist even though she’s pretty “uncommercial”? How has she continued to create on a global scale — without compromising her bold artistic vision?

In this episode I’ll share three reasons: her choice of record label, her early relationship with Nellee Hooper, and her DIY attitude.

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