Ep. 396 Matt Zeiger | AI in Digital Marketing with BarkleyOKRP

On episode 396 of the BlockHash Podcast, VP of Technology Matt Zeiger discusses the power of predictive analytics and how technologies like AI are driving results in digital marketing via BarkleyOKRP and Adlucent. 💚 Learn more about our Sponsor ‘MAGIC MIND’ 🔗 MagicMind.com 🎟️ BLOCKHASH20 (Get 20% off) ☕️ Become a BlockHash Member for Exclusive Perks: 🔗 https://www.youtube.com/channel/UCcMWGVZFBqq3stSuKrmSX3Q/join 🔗 https://www.youtube.com/playlist?list=UUMOcMWGVZFBqq3stSuKrmSX3Q ⏳ Timestamps: 0:00 | Introduction 0:38 | Sponsor Magic Mind 2:18 | Who is Matt Zeiger? 4:46 | Adlucent Acquisition 6:31 | What is Performance Media? 8:55 | Adlucent Marketing Focus 10:25 | Adlucent Clientele 12:08 | Adlucent B2C & B2B 13:44 | How has Digital Marketing changed today? 17:02 | Advertising on Netflix 17:16 | What makes Adlucent different from other Marketing Agencies? 21:47 | Adlucent and AI Marketing 22:50 | Generative AI vs. Predictive AI 26:45 | Predictive AI in Marketing Analytics 29:12 | Better Ad Targeting with AI 31:44 | What Tech does Adlucent utilize? 33:23 | What does the Future of Digital Marketing look like? 35:22 | Adlucent Roadmap for 2024 36:57 | Adlucent Website & Social Media 🎙 BarkleyOKRP & Adlucent on Social Media: 🔗 Website: https://www.adlucent.com 🔗 Website: https://barkleyokrp.com 🔗 Instagram: https://www.instagram.com/adlucent 🔗 X (Twitter): https://x.com/adlucent 🔗 X (Twitter: https://x.com/barkleyus 🔗 LinkedIn: https://www.linkedin.com/company/adlucent 🔗 LinkedIn: https://www.linkedin.com/company/barkleyokrp ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● blockhashpodcast.com

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