A $3,000 Bodysuit to Shock Your Way to a Better Body

The Katalyst Training System applies cutting-edge EMS (electrical muscle stimulation) technology to a lightweight, portable suit and pairs it with guided workouts from its mobile app. Throughout the workout, the Katalyst Suit delivers low-frequency impulses to each major muscle group. These impulses imitate the basic mechanisms your brain uses to activate muscles to help you train more efficiently, effectively, and safely. Katalyst is FDA cleared for home use in the US.

Brendan Kennedy, the CEO of Mont y Mer, which is the parent company of Katalyst, explains the business model that he believes will allow this technology to reach more people around the world. Brendan speaks with Carol Massar, Tim Stenovec and Bloomberg Pursuits Editor Chris Rovzar on Bloomberg Businessweek Daily.

See omnystudio.com/listener for privacy information.