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Bloomberg Businessweek
Bloomberg Businessweek

Apple CEO Eyes Faster Product Releases, Fewer Middle Managers

8 min•30 september 2026

Om avsnittet

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Apple Inc. Chief Executive Officer John Ternus, just weeks into the role, is moving to overhaul the iPhone maker in an effort to accelerate product development, broaden its range of devices and create a leaner organization with a greater focus on engineering.

The plans, which Ternus has discussed internally with colleagues, offer the first signs of how Apple’s former hardware engineering chief intends to reshape the company following Tim Cook’s 15-year tenure as CEO. We take a closer look with Mark Gurman, Bloomberg News Managing Editor for Global Consumer Tech.

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