Bloomberg Businessweek
Heineken Makes Long-Term Bet on Non-Alcoholic Beer
8 min•7 september 2026
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Maggie Timoney, Heineken USA CEO, joins Businessweek Daily live from the grounds of the US Open to discuss the company's longstanding partnership with the USTA. At this years' tournament, Heineken announced Serena Williams as the drink makers first ever Heineken 0.0 Global Ambassador.
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