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Portell Says Retailers Reaching Gen Z

9 min•3 december 2019

Greg Portell, Lead Partner at A.T. Kearney, discusses Black Friday and Cyber Monday sales data. He also talks about how brick & mortar stores are working to attract Generation Z consumers who he says want authenticity from brands.

Hosts: Carol Massar and Jason Kelly. Producer: Doni Holloway.

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