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Bloomberg's Soshnick, Novy-Williams, on US Open Branding(Audio)

11 min•1 september 2016

(Bloomberg) -- Taking Stock with Kathleen Hays and Pimm Fox. GUEST: Bloomberg Sports columnists Scott Soshnick and Eben Novy-Williams discuss the importance of branding and sponsorships surrounding the US Tennis Open. Live from the 2016 US Open.

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