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Bold Names

Salesforce CEO Marc Benioff and the AI ‘Fantasy Land’

22 min11 februari 2025

Marc Benioff is one of the most outspoken names in tech. The billionaire co-founder of customer relationship software company Salesforce has been pivoting the company’s focus to artificial intelligence agents to help its clients manage customer service and other needs. But he has some strong opinions about how others are promoting AI, from how Microsoft is selling its Copilot feature to companies like Amazon buying up nuclear power contracts for their data centers. And yet he says he’s as excited about AI as he was the day that Apple’s Steve Jobs sent him one of the first iPhones. So what can AI actually do, and what’s a ‘fantasy’? Benioff speaks to WSJ’s Christopher Mims and Tim Higgins in episode two of our interview series Bold Names.


Further Reading


The Secret Weapon Helping Businesses Get Results From AI: Humans

Salesforce Darkens the Skies for Cloud Software as AI Threat Looms 

Salesforce CEO Marc Benioff Makes $150 Million Donation to Hawaii Hospitals 

At Marc Benioff’s Salesforce, It’s One Big Family—Until Trouble Hits 



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