Steven Bartlett on How to Supercharge Your Company and Why He's Scared of an AI Apocalypse

Welcome to the first episode of Season 4 of Brave New World.

This time, Evgeny is joined by Steven Bartlett to talk about mindset, ambition and the future. He shares how he manages “a million tabs” without burning out, why self-empathy boosts performance, and how a humiliating paddle match taught him a breakthrough lesson on failure.

He opens up about growing up in poverty and shame, the influence of his mum, and why the biggest entrepreneurial lesson he learned was simply: have an idea, then do it.

Steven unpacks the thinking behind his book Just F**ing Do It, the neuroscience of hard things, his obsession with 1% gains, and why his company has a “Head of Failure.”

The conversation expands to happiness, arrival fallacy, AI, humanoid robots, the future of work, the creator economy, and why he’d homeschool his future kids to double down on uniquely human skills.

This episode was produced by Message Heard and The London Standard.

Producer: Florence de Schlichting

Production Coordinator: James Cox

Production Manager: Kirsty McLean

Video Editor: Nani Wenani

The Standard team:

Joe Bromley

Will Rogers-Coltman

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