Start / Bringing Design Closer with Gerry Scullion / Lar veale embedding jobs to be done into banking

Bringing Design Closer with Gerry Scullion

Lar Veale 'Embedding Jobs to be Done into banking'

35 min • 27 april 2021

Just announced 'Doing Design Festival V2' - June 18 2021

Today on the show we have Lar Veale, Lead UX Designer for Business Banking in AIB - one of Ireland’s biggest banks. We speak about the journey both Lar and AIB went on introducing Jobs to be Done, and what this actually entailed. I have little experience with JTBD, so I was extra curious and approached the conversation as someone curious about some of the caveats that come with introducing new ‘things’.

https://twitter.com/laurenceveale
https://rosenfeldmedia.com/books/jobs-to-be-done-book/
https://strategyn.com

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