Lar Veale 'Embedding Jobs to be Done into banking'

Just announced 'Doing Design Festival V2' - June 18 2021

Today on the show we have Lar Veale, Lead UX Designer for Business Banking in AIB - one of Ireland’s biggest banks. We speak about the journey both Lar and AIB went on introducing Jobs to be Done, and what this actually entailed. I have little experience with JTBD, so I was extra curious and approached the conversation as someone curious about some of the caveats that come with introducing new ‘things’. 

• https://twitter.com/laurenceveale
• https://rosenfeldmedia.com/books/jobs-to-be-done-book/
• https://strategyn.com

More from This is HCD

• https://linktr.ee/thisishcd
• Join our Slack community / https://www.thisishcd.com/community/join/
• Join our newsletter / https://www.thisishcd.com/community/join-the-hcd-newsletter

Learn more about your ad choices. Visit megaphone.fm/adchoices