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Building responsible AI, with Charlotta Brask from Telia | Builders

15 min•29 oktober 2026

Om avsnittet

Are we building AI because we need it, or because we can?As companies invest billions in larger AI models, more computing power, and new data centers, an important question remains: what are we building all of this for?

In Part 2 of Builders, our host Lee Haynes continues his conversation with Charlotta Brask, Head of Sustainability at Telia Sweden, about the human side of sustainable AI and the responsibility companies have when developing and adopting new technologies.

With over 20 years of experience in sustainability, Charlotta explains why responsible AI requires more than technical expertise. It also means considering human rights, involving different perspectives in development decisions, and questioning whether bigger AI systems are always the right solution.

They discuss the influence of big tech on AI development, the importance of involving sustainability professionals in AI governance, and practical ways engineering teams can reduce the environmental impact of their systems.In this episode:

  • The human and social impact of AI development
  • Why sustainability professionals need a seat at the table
  • The influence of big tech on the future of AI
  • Why bigger AI models aren’t always better
  • Practical approaches to building more sustainable AI systems
  • What responsible AI development should look like in the coming years


Chapters:

00:00 The human side of sustainable AI

03:25 Are companies becoming more aware of AI’s impact?

05:23 Why bigger AI isn’t always better

07:41 Practical advice for building sustainable AI

10:41 What needs to change in the next three years?

12:20 Final thoughts on responsible AI


This is Part 2 of our conversation with Charlotta Brask. Watch Part 1    • The hidden environmental cost of AI, with ...   to explore the environmental footprint of AI, from energy and water consumption to hardware production and the global supply chain.

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